Following Microsoft’s announcement in October 2016 that no new contracts would be signed for their Microsoft Dynamics Marketing service, they have further announced that the service will be retired entirely on May 15th, 2018, leaving businesses that use the service with a big decision to make.
Microsoft have a new online service in the works, Microsoft Dynamics for Marketing, but this is not scheduled for release until Spring 2018. They have advised that enterprise customers, or those businesses with advanced marketing requirements migrate to Adobe’s Marketing Cloud. However, until the new service is released, Microsoft have no direct replacement ready for smaller customers.
In addition, Microsoft have also advised that third party solutions may help to bridge the gap that will be left by the absence of Microsoft Dynamics Marketing. One such solution, ClickDimensions, is an established Marketing platform that has helped thousands of businesses meet their marketing needs. As a ClickDimensions partner, Strategy 365 can advise on the migration process from Microsoft Dynamics Marketing to ClickDimensions and help to minimise any potential downtime. For further information on how we can help, get in touch.