The transition to digital marketing has led many organisations to marketing automation tools, but which solution is right for your Microsoft Dynamics 365 system?
Why do I need a marketing automation tool?
Did you know that 63% of companies that are outgrowing their competitors use marketing automation? Marketing automation is technology that helps organisations attract or nurture leads and customers. Internet and social media trends have influenced buyer behaviour, which has in turn changed how companies market and sell. With information so readily available, buyers are now in more of a power position than ever before. They expect more relevant, personalised, and timely communications from brands, and with marketing automation tools, this can all be achieved.
Have you heard of ClickDimensions?
ClickDimensions is a powerful marketing automation add-on solution natively built for Microsoft Dynamics 365 Sales. It is the only marketing technology company that is 100% committed to the Microsoft eco-system. This means that there are no integration costs and no hassle synchronising data between the two systems, instead a complete picture of your marketing efforts with your leads and customers is offered.
ClickDimensions’ marketing automation solution includes essential marketing tools such as email marketing, campaign automation, web intelligence, surveys, web forms, landing pages, social marketing, and more to help you attract more leads, close more sales, and effectively engage with customers. You can find out more about their full feature set here.
The importance of data analytics
A marketing automation tool isn’t just limited to marketing anymore, with key reporting capabilities, marketing automation solutions can help inform smarter business decisions and insights throughout an organisation. ClickDimensions can help bring all omni-channel data into a single view, so you can easily analyse the impact of your marketing efforts on revenue generation and other key performance indicators by using a marketing dashboard.
Marketing dashboards provide easy, on-demand access to analyse and optimize campaign and channel performance data. Marketing dashboards also help eliminate tedious tasks for marketers such as integrating data and endless spreadsheets, by delivering a solution that allows you to see a complete picture of what’s working and what’s not across every marketing tool and channel.
Summary
As a ClickDimensions Silver Partner, Strategy 365 are proud to have ClickDimensions as one of our many strong partner relationships. This partnership ensures our clients have straightforward access to a powerful marketing automation tool which is perfect for Dynamics 365 Sales. If you want to discuss ClickDimensions’ marketing solutions with one of our team, please feel free to get in touch.
