Use next-generation AI to deliver a world-class Marketing experience

One Marketing Solution - Two great apps

By combining the existing Dynamics 365 Marketing and Customer Insights products into one solution, Microsoft enable organisations to not only enrich their data, but effectively market to it, producing the best results for your business and the best experience for your customers. 

Dynamics 365 Customer Insights - Journeys

Formerly called Dynamics 365 Marketing, Journeys allows you to execute personalised customer journeys across multiple channels, including emails, SMS, push notifications, and more.

Dynamics 365 Customer Insights - Data

Formerly called Dynamics 365 Customer Insights, Data allows you to unify and enrich your existing customer data to gain deeper insights into behaviour, preferences and interactions.

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For more information on Microsoft Dynamics 365 Customer Insights and how its capabilities can enhance your customers' journeys and help you get the most from your data, get in touch below

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Forge stronger connections with customers with Dynamics 365 Customer Insights

Microsoft Dynamics 365 Customer Insights Key Features

End-to-end journeys

Use real-time events to immediately respond to customer actions to turn interest into sales. Optimise journeys with the help of A/B testing.

Customer Profiles

By unifying your transactional, behaviorial and demographic data, build up rich profiles of your customer base.

Powered by AI

Copilot functionality allows you to enrich your data, predict intent and schedule customer engagement at the right time to deliver the best results.

Tailored content

Generate tailored content and headlines, branded emails, and captivating images with the help of Copilot..

Multiple channels

With the option to communicate via a number of channels, including SMS, social media and push notifications, you can ensure that you're reacing your audience via their preferred method.

Privacy Compliance

Use automatic data refreshes to add consent data to ensure that your organisation meets privacy and security regulations.

Microsoft Dynamics 365 Customer Insights UK Pricing

For organisations already using a qualifying* Dynamics 365 application


per tenant, per month

- Includes 100,000 Unified People & 10,000 Interacted People
- Can be installed in up to four environments
- Requires a minimum of 10 qualifying users

For organisations without any other qualifying* Dynamics 365 application


per tenant, per month

- Includes 100,000 Unified People & 10,000 Interacted People
- Can be installed in up to four environments

* Qualifying applications are: Dynamics 365 Sales, Dynamics 365 Customer Service, Dynamics 365 Field Service, Dynamics 365 Supply Chain Management and Dynamics 365 Commerce

Additional Contacts UK Pricing

Interacted People

Price Per Pack Per Month


10,000 - 50,000 Interacted People£205.50Sold in packs of 5,000 Interacted People
50,000 - 250,000 Interacted People£246,60Sold in packs of 10,000 Interacted People
More than 250,000 Interacted People£411.00Sold in packs of 50,000 Interacted People

Interacted People– equivalent to the marketable contact unit in Dynamics 365 Marketing. An interacted person is any Dataverse entity (such as a contact, lead, account, or an Insights profile) which is interacted with. An interaction is defined as either through an outbound interaction or an inbound interaction, such as filling in a form through a website.

Unified People

Price Per Pack Per Month


100,000 - 500,000 Unified People£1643.90Sold in packs of 100,000 Unified People
500,000 - 2,000,000 Unified People£1232.90Sold in packs of 100,000 Unified People
More than 2,000,000 Unified People£821.90Sold in packs of 100,000 Unified People

Unified People - equivalent to the previous profile meter in Dynamics 365 Customers Insights. A person represents a uniquely recognised individual that is created through a collection of defined data source sets from several systems.