Customer Relationship Management software – what is a CRM system?

Customer Relationship Management software – what is a CRM system?

GavinCompany Updates, Industry Updates, Product Updates

You may have heard of Customer Relationship Management software, also referred to as a CRM system, but in this article we’re going to cover what a CRM solution is and how it can boost your business.

As you will know, customer relationships are integral to the success of any business, and in the age of Artificial Intelligence, that human connection has never been more important.

Customers’ buying processes and habits are constantly evolving, and keeping track of what’s going on with each customer can be quite a daunting process when there are so many channels to reach them on. A surefire way to differentiate your business from the competition is to build great relationships with your customers, show them they are truly valued and become their trusted adviser. This is where Customer Relationship Management software comes in.

What is a CRM System?

Firstly, if you’ve skipped right to this section, you might be thinking ‘what does CRM stand for?’ It means Customer Relationship Management and refers to a system designed to help your business manage customer relationships. That system might be a collection of processes you have already been building within your business, but Customer Relationship Management software can take all those systems and use the latest technology to improve them and make everything run smoothly! This results in improved customer service, leading to more retained business and increased sales.

Next: Who uses a CRM system and what are they used for?